Cobalt Visitor 360: Downtown Growth and Events Are your downtown and shopping areas drawing more people than a year ago? Who is coming to your festivals or using your trails? Where are your visitors coming from? How can you improve your outreach efforts?
Measure your impact with geographic mobile data. Using cell tower data, up to 18 months of data can be accessed to benchmark crowd size, crowd demographics, and point of origin. Cobalt offers a unique, non-profit program especially designed for helping communities learn more about the residents and visitors who enter the geographies your community is interested in. Data available include: counts, age, income, gender, Mosaic segment, ZIP Code, and more. The program is designed to be actionable and affordable, and collaborating with other organizations (business groups, Chambers of Commerce, area schools and municipalities) makes it even more affordable.
Build Trust. Independent data can document long-term trends on the volumes and categories of people visiting the geographic areas you’re interested in. And because the data are scrubbed and aggregated, personal information is protected.
Quality, independent data support your decisions and make it easier to demonstrate value, calculate economic impact, earn recognition for your team, and attract resources. And data help you focus resources effectively.