Organic vs Inorganic- Harvesting New Audiences
There happen two ways you can decide to expand your reach and awareness online: organic and inorganic.
You might be wondering what those terms mean. Organic is 'free marketing.' An organization creates original content to attract followers and earn engagement. Inorganic is paid advertisements to attract followers and gain engagement. We will dive further into the benefits and faults of each, so you can decide which one will be more beneficial for your organization. Organic Pros & Cons
Inorganic Pros & Cons
Considering each concept's underlying pros and cons, an organization's strongest approach often is a combination of organic and inorganic content. This will allow a broader reach of individuals to see the content and micro-target the correct audience. A good mix between paid and original content will draw new audience members interested in the things your organization is doing. |
Further reading
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Cobalt Community Research is a national 501c3 nonprofit, non-partisan coalition that helps local governments, schools and membership organizations measure, benchmark, and affordably engage communities through high-quality metrics, mobile geofencing data, surveys, and dynamic population segmentation. Cobalt combines big data with local insights to help organizations thrive as changes emerge in the economic, demographic and social landscape. Explore how we can help by calling 877.888.0209, or by emailing Information@CobaltCommunityResearch.org.
Cobalt Community Research is a national 501c3 nonprofit, non-partisan coalition that helps local governments, schools and membership organizations measure, benchmark, and affordably engage communities through high-quality metrics, mobile geofencing data, surveys, and dynamic population segmentation. Cobalt combines big data with local insights to help organizations thrive as changes emerge in the economic, demographic and social landscape. Explore how we can help by calling 877.888.0209, or by emailing Information@CobaltCommunityResearch.org.